Home || Projects
Writing Samples


Sam Vigil Jr.
Portland, Oregon

Contact Sam to learn how he can help you with your writing needs:
  • News Releases
  • Articles
  • Employee Communication
  • Brochures
  • Promotional Pieces
  • Web Content Development

Published in Bank of Hawaii employee magapaper, Spectrum, November-December 1992
Inside short with photo and caption

Electrician's Fourth Son Dubbed "Kmart Baby"

By Sam Vigil Jr.

When Hawaii's first Kmart store opened in October, they got a little more excitement than they bargained for. Bankoh Corporation electrician Pete Fragoso's wife, Tracey, who was pregnant with the couple's fourth son, went into labor while shopping in the Iwilei store on opening day.

The Fragosos, who live in Waianae, had been hit by Hurricane Iniki and Tracey (who works at First Hawaiian Bank) was shopping to replace items that had been damaged. Instead, Tracey had to leave her partially-filled shopping cart with friends and was rushed to Kaiser Permanente Medical Center.

Meanwhile, Bankoh Chief Electrician Mike Lafferty was rushing Pete to Kmart, weaving through Kmart's heavy opening day traffic that was jamming streets all the way to downtown. Pete arrived just in time to hop into the ambulance with his wife.

The incident caught the attention of KSSK announcers Michael W. Perry and Larry Price on their morning Perry and Price show, where the new arrival was referred to as the Kmart baby.

The couple, playing on "Kmart," have named their baby Philip Kyle Martin Kanohi Makanani Fragoso.

A few weeks later, store manager John Naccarato presented the Fragosos with a new play pen, some baby clothes, diapers and $100 in gift certificates.

After the presentation, Tracey went right back to shopping.

...Photo caption...

With Kmart staff gathered around, Kmart store manager John Naccarato presented to Bankoh electrician Pete Fragoso and wife, Tracey, a play pen, baby clothes, diapers and $100 in gift certificates. Tracey went into labor on Kmart's grand opening day in October and had to be rushed to the hospital. They've named their newborn fourth son "Philip Kyle Martin." (Shot shows Kmart shopping cart with playpen box on top, Naccarato with the Fragosos, and Kmart staff in background.)





 Home || Projects